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Is your LinkedIn profile preventing you from job search success?

Like it or not, technology is changing the way you not only search for your next job, but how you’re being found by recruiters sourcing for your ideal role or Company.

Thanks to this technology, recruiters are now able to proactively search for and engage great talent, rather than the more traditional method of waiting for ‘the one’ to apply to an advertised position.

Platforms like LinkedIn use digital technology and data science analytics to reach deep into candidate profiles to prepare shortlists of the most suitable talent, extrapolate meaningful patterns and gauge how open to new job opportunities a potential candidate is.

The time saved by not scanning resumes and applications allows consultants more time to focus on the human aspect of recruitment, adding aptitude, cultural fit and goals to a profile, and ultimately providing a personal experience for both clients and candidates that gets results.


So how can you ensure your online profile makes it past the algorithms and lands you on the shortlist?

Let recruiters know you’re open to new opportunities

Open Candidates is a LinkedIn feature that makes it easier to connect with your dream job by privately signalling to recruiters that you’re open to new job opportunities. You can specify the types of companies and roles you are most interested in and be easily found by the hundreds of thousands of recruiters who use LinkedIn to find great professional talent.

It’s entirely private and you can find out how to activate it on your account here.

Avoid unusual job titles

It used to be considered favorable to have a quirky noun like ‘Guru’ added to your job title, or using a description of how you solve a problem for clients. But if you’re in the market for a new job this won’t help get you found.

Using the most common job title and keywords for your role throughout your profile will increase your chances of being found and added to a shortlist of potential candidates.


List your hard and soft skills

With the introduction of far-reaching and robust technology, the skills you list are just as important in a keyword search. So be sure to include both the hard skills you’ve acquired throughout your career (and are requirements for roles you want to be found for), as well as soft skills considered to be just as important such as leadership, communication skills, time management etc.


Keeping your profile updated and optimised to work with the technology and not against it will significantly help in your job search, attracting recruiters who will work with you to build a relationship and help with finding prospective job roles.

For more tips on completing your profile for maximum impact when searching for a job, see our blog post on 5 tips for writing a killer LinkedIn profile that future employers will notice.


Currently looking for a new role in the construction, architecture, engineering or local Government sectors? Be sure to follow our LinkedIn Company page and see the jobs board for positions we are currently filling.

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