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Boost Your Job Search by Improving Your Personal Brand




We know what you’re thinking – your what?!

Whether you know it or not, you have a personal brand behind your digital presence, and it’s currently either hindering or boosting your job search.

If you’ve ever Googled yourself, you’ll see the results of your personal brand online, and the first impressions people are making of you, before even meeting you. Is it a good impression? Is the information you’re sharing across LinkedIn, Facebook, and other social media sites consistent?  And do you want to allow your online reputation to take on a life of its own, or control the narrative?

In short, with the proliferation of social media, it’s become essential for everyone to embrace personal branding – particularly if you’re looking for a new job.


What is a personal brand?

Jeff Bezos, the Founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.”

Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see as unique to you. Imagine walking into a conference or networking event: how you present yourself, your choice of language, body language and more are all part of your personal brand. The same applies to the online environment.

So when it comes to applying for your dream role or even progressing your career with your current employer, it plays a huge roll in influencing how others perceive you.


Why it’s important to have a personal brand

Your personal brand helps you stand out from everybody else, and you can use your personal brand to demonstrate your knowledge and skills about your areas of expertise.

In many ways, your personal brand is what makes you memorable. It’s your personal brand that helps you stand out from the thousands of other people like you, and make the recruiter or employer want to pick up the phone and get you in for an interview, stat!


Ways to improve your personal brand

Personal branding is crucial to cultivating a successful career. But marketing yourself is more than just about creating a LinkedIn profile and a resume – it’s about how this then flows onto how you present yourself to potential employers, external stakeholders, internal staff members, and anyone else imperative to your career, both online and offline.

By using your personal brand to tell your unique story, your individuality and authenticity will resonate through your digital persona. We consider LinkedIn as the most powerful digital resource you can use to build your personal brand, but remember your other social profiles and online activity will all add to it too – so you may want to think twice about posting anything from the weekend that may work against you and tarnish your brand!

So here’s our tips for using LinkedIn to improve your personal brand and better your chances of landing your dream job:


  1. Get uncomfortable. Check in with yourself and don’t be shy with acknowledging your achievements. Get outside of your comfort zone if using LinkedIn isn’t something you currently use regularly. Complete your LinkedIn profile in detail, recording every accomplishment you’re proud of. If there isn’t anything you can share just yet, focus on the things you are passionate about and that you invest your time in.
  2. Create content that resonates with your goals. Use your profile to share articles on topics of interest or within your industry, and write your own articles to show thought leadership.
  3. Make connections. Use LinkedIn like a virtual networking room. Comment on other people’s posts, connect with people and companies you aspire to, remembering they are in turn watching you.


You can check out more tips for updating your LinkedIn profile here.


Your personal brand is constantly evolving, so be sure to check in with your online presence regularly, even if you’re not looking for a job at this point in time – because you never know who is watching and what opportunity lies around the corner.


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